Chapter 1 – The Red Velvet Rope Policy – Michael Port
From the first chapter of Book Yourself Solid. “When I began my business I would work with anyone who had a pulse and a checkbook. Then I began to consider what it would mean to choose my clients. What it would mean to work only with clients that were ideal for me. And thank goodness I did. Now I live by what I call the Red Velvet Rope Policy of ideal clients. It increases my productivity and my happiness, it allows me to do my best work, and I have more clients and referrals than I can handle by myself. And so will you”
Booking yourself solid is not about working everyday. It is about selecting the right clients that you enjoy working with. And the right jobs that you enjoy doing. You figure out what the right client is for you and you get rid of the duds. Finding the right clients is easier when you know what you are looking for. You no longer have to work with everyone. Just the one you want to work with.
Read the book – fill out the workbook and get started.